![]() Video schema markup provides search engines with essential video details allowing them to display your videos on search results better. Optimizing Your Videos with Video Schema Markup allow your videos to stand out in search results. Lastly, make sure to tag the video with all the relevant tags for social media discovery. When uploading videos to social media platforms, remember the importance of good copy as this is what tells the search engines what the video is about. The video should be public on the web so that it reaches the masses and allow for embedding so that your video can be shared on relevant sites. It is advisable that you premiere the video by hosting on your domain first as this provides SEO value to your site by improving traffic from search engines. The combination of good text titles and descriptions on your videos page improve the exposure of the video. ![]() It is essential that you write an informative video description. Optimizing your videos SEO is critical for the videos searchability. It was the perfect approach as it fits their brand culture.īelow is a breakdown of why the Dollar Shave Club commercial performed so well. The goal shouldn't it be for a viewer to kick back and see your video it should be for them to get on the edge of their seats and engage with your message.Ī good example is what dollar shave was able to accomplish with their edgy and humorous commercial. It's refreshing when we step away from the norm, the boring, so why should it be any different when advertising your brand, product, or service. Thinking outside the box and going about things from a different perspective has many benefits. If your video makes someone laugh, I will qualify that video as providing value to them, and there we are right back to value, a common theme with successful videos. If you make someone laugh, how does it make them feel? Probably good right. They will stick with you until either they stop learning, stop being entertained, or have other matters to attend to, and even then they will most likely come back and finish the video. Our mentality is that if you hook a viewer within the first 10-seconds and follow a properly structured script, you can keep them for as long their perception of values lasts. Video marketers suggest your videos to be short and to the point.
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